Last Updated: May 25, 2021
FORT respects your privacy and is committed to protecting it through our compliance with this Privacy Notice and all applicable data privacy laws. This Privacy Notice describes the types of personal information that we collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your information. It also explains how we communicate with you and how you can make requests or submit inquiries to us about your information. Our goal is to help you understand how we use your information to improve our products, services, marketing, and interactions with you, as part of our commitment to maintaining your trust.
This Privacy Notice (this “Notice”) applies to the website located at getthefort.com and any other websites or applications owned and operated by FORT brands or products that direct the viewer or user to this Notice (collectively, the “Services”).
In this Notice, the terms “FORT”, “we”, and “us” refer to Simulated Wood Grain Design, LLC, a Missouri limited liability company d/b/a FORT, and its respective subsidiaries and affiliated companies. Note that websites that are owned and operated by FORT may contain links to digital properties that are owned and operated by other companies. This Notice does not apply to websites and services that are owned and operated by unaffiliated third parties.
This Notice went into effect on the “Last Updated” date noted near the top of this page. We may update or change this Notice from time to time. Your continued use of this website after we post updates or changes is deemed to be acceptance of those updates or changes. We encourage you to look for updates and changes to this Notice by checking the “Last Updated” date when you access our websites and mobile applications. The most current version of our Privacy Notice can be found on this page, at getthefort.com/pages/privacy-notice.
As you use our Services, we collect information about you and the services you use. The information we collect falls into three main categories: (i) information you voluntarily provide us; (ii) information we collect from you automatically; and (iii) information we collect from other sources. We may combine information collected from or about you from these various sources and use it for all the purposes described below.
We may collect information that you provide when you use our Services or otherwise communicate with us, such as during the following interactions:
In these instances, we collect the following types of information (collectively, “User Information”):
You may also choose to permit us to access information directly from your device. The term “device” as used in this Notice refers to any computer, tablet, smart phone, or other device you are using to access the Services. Certain optional information may be shared with us through the Services, including names and email addresses from a device’s “contacts” list and advanced analytics information such as location data, diagnostic and usage data, and user interactions.
You are solely responsible maintaining the confidentiality and security of any User Information that you transmit from or store on a device for the purposes of the Services, including all transactions and other activities undertaken with any user account registered in your name, whether authorized or unauthorized. You agree to immediately notify FORT of any unauthorized transactions associated with the Services or any other breach of security. FORT shall not be responsible for any losses arising out of the loss or theft of User Information that you transmit from or store on a device or from unauthorized or fraudulent transactions associated with the Services.
As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
We and others may use a variety of technologies to collect information about your device and use of our websites and mobile applications, including:
Taken together, these technologies help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or use of a mobile application or to send you relevant promotions and advertisements.
Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control other technologies. For more information about tracking technologies and how to disable them, see please see the section of this Notice titled YOUR CHOICES.
We may combine personal information that we collect about you with personal information you provide to us through other sources, such as product registrations, inquiries, or marketing events. We will use the combined personal information in accordance with this Notice for as long as it is combined.
We use your information for business and commercial purposes, including to provide the products and services you request, to perform customer service functions, for security and fraud prevention, for marketing and promotional purposes, and to perform website and mobile application analytics.
We may use the information we collect about you in a variety of ways, including:
To Provide Our Services. We process certain personal information when you access or use our services, including to:
To Communicate with You. We process certain information in order to communicate with you in relation to your accounts, our Services, our marketing, and your requests, including to:
For Research, Development, and Improvement of Our Services. We want to ensure that our website, mobile applications, and Services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to:
To Enforce our Terms, Agreements, or Policies.To maintain a safe, secure, and trusted environment for you when you use our websites, mobile applications, and other services, we use your personal information to ensure our terms, policies, and agreements with you and any third parties are enforced.
To Comply with Applicable Laws.We may be required to process certain personal information under certain laws and regulations, such as tax laws, as well as to:
With Your Consent.We may process certain personal information in order to fulfill any other business or commercial purposes at your direction or with your consent.
We may share your information as needed to fulfill the purposes described in this Notice and as permitted by applicable law. This includes sharing among FORT-affiliated entities for internal business purposes, sharing with service providers to help perform business functions at our direction, sharing with your consent, sharing for marketing purposes, sharing as part of corporate transactions, and sharing to protect lawful interests. We may disclose your information to companies and individuals we employ to perform business functions on our behalf. An example of a third party that could receive your personal information is a data processing contractor that operates computer systems on our behalf or a company with whom we transact business with for the purposes of aggregating and analyzing demographic information or offering certain products, services, contests, sweepstakes, or promotional events.
We may disclose personal information that we collect or that you provide as described in this Notice:
We may also disclose your personal information:
We may aggregate, de-identify, and/or anonymize any information collected through the websites or mobile applications in such a way that we cannot reasonably link information to you or your device. For example, we may use the information to calculate the percentage of FORT customers who have a particular telephone area code or who use an Android device or an iOS device, or we may combine information about the nature or frequency of your transactions with similar information about other people and share the aggregated information for statistical analysis and other business purposes. Because this type of information cannot be reasonably linked to you, we may use and disclose aggregated and or de-identified information for any purpose, without restriction.
You have control over your promotional communications preferences, cookie settings, interest-based advertising preferences, and more.
Account Information.You may update and correct certain account information you provide to us at any time by logging into your online account. If you wish to deactivate your account, please email us email@example.com, but note that we may retain certain information as required by law or for legitimate business purposes.
Promotional Communications.You can opt out of receiving promotional emails and mailings by informing us of your preference at the time you sign up for an account, by modifying your promotional preferences online in your account’s profile management section, following the “unsubscribe” instructions in the promotional emails we send you, or emailing us firstname.lastname@example.org. Please note that if you opt out of receiving promotional communications from us, we may still send you transactional communications, including emails about your account or purchases.
Text Message Marketing.With your permission, we may send text messages about our store, new products, and other updates. Updates include checkout reminders. Webhooks will be used to trigger the checkout reminders messaging system. If you no longer wish to receive text messages from us, you may opt out by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from FORT. You may receive an additional mobile message confirming your decision to opt out. For more information about text message marketing from FORT, please see our Mobile Messaging Terms & Conditions.
Cookies, Web Beacons, and Similar Tracking Technologies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies, web beacons, and similar technologies by adjusting the appropriate settings in your browser. Each browser is different, but many browsers have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed or allow you to remove or reject the use or installation of certain technologies altogether. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.
Interest-Based Ads. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available atoptout.aboutads.info or the NAI’s opt-out portal available atoptout.networkadvertising.org. To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering here:youradchoices.com/appchoices. Additionally, you can opt out of targeted advertising on Facebook viafacebook.com/adpreferences/ad_settings.
“Do Not Track” Technology. We may use data collection technologies to obtain information about your online activities over time and across third-party websites (behavioral tracking). Some newer web browsers have a “Do Not Track” preference that transmits a do-not-track header to the websites you visit with information indicating that you do not want your activity to be tracked. We currently do not respond to browser do-not-track signals, as there is no standard for how online services should respond to such signals. As standards develop, we may develop policies for responding to do-not-track signals that we will describe in this Notice.
FORT uses commercially reasonable methods consistent with industry practice to protect your personal information from unauthorized access or disclosure. While we consider these policies and procedures to be adequate, there is still a risk that your personal information could be misappropriated. No method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, we cannot guarantee the absolute security of your personal information. You are responsible for protecting your password(s) and maintaining the security of your devices. If you have any questions about security on our site, you can send an email to us email@example.com.
FORT stores personal information as needed to accomplish the purposes identified in this Notice and to meet legal requirements, including record retention, dispute resolution, and enforcement of agreements. Our retention of your personal information is governed by applicable law. This storage period may extend beyond the term of your relationship with FORT. The criteria used to determine our retention periods include:
The personal information that you provide us is stored and processed on servers in the United States. Regardless of the company or person who processes your information and where it is processed, we will take steps to transfer and protect your information through appropriate safeguards in accordance with applicable data protection laws and this Notice.
When personal information is no longer needed, or in any event, after legal authority to retain it has expired, personal information will be destroyed, in accordance with local law and pursuant to procedures established in relation to the relevant FORT system or process.
For more information about our privacy practices, if you have questions, or if you would like to request access to the information that FORT has gathered about you through the Services, please contact us at firstname.lastname@example.org or (314) 282-5548.
Simulated Wood Grain Design, LLC
Attention: Privacy Compliance Officer
3849 Cleveland Ave. St. Louis, MO 63110
© 2021 Simulated Wood Grain Design, LLC. All rights reserved.
Our foam is compliant with the highest standards for foam safety. This means it is made without ozone depleters, PBDEs, TDCPP or TCEP flame retardants, mercury, lead and other heavy metals, formaldehyde, phthalates and is low VOC for healthy indoor air
Our fabric is made from polyurethane leather and passes all US safety standard tests for dangerous chemicals.
FORT passed several third party safety and quality control tests. FORT requires a CPC (Children’s Product Certificate) for sale in the U.S., which means it meets the safety standards for all of the following criteria: