Watching my wife and 2 year old making pillow forts with blankets that kept falling in, it struck me that there could be a better way. I wrote "magnetic pillow fort" in a random idea document on my phone and filed it away.
April 2020 I lost my job due to COVID, I was just about to have my second child and didn't have any idea what to do.
I always wanted to be an entrepreneur, but never really felt like I could pull it off - until I saw "magnetic pillow fort" on that random document. It struck me just right and I had nothing to lose.
It didn't take long for me to build a brand and work with a designer. After only a month I was talking to factories and FORT was born!